Marketing Sample

Canada is among the leading countries in economic production.   Since its industrialization, much has been achieved from the economic sector especially through manufacturing industries.   Butter fat, Sugars and alcohol could not complete diet until when some foods in Ball Park of 100grams of fat per 750ml bottle, cream liqueur was introduced in the market.   The cream liqueur industries sales in seasons where by the peak is around October, November and December holidays which are the perfect holiday treat- permitted during the gluttony of the season. These sale seasons are cut back after New Year resolution kicks in (Bender & Bender, 1995). Yet even in a climate of health conscious consumerism, cream liqueur sales continues to hold their own. In terms of market growth per year, the liqueur distributing brand reports a 1.7 per cent increment in its sales as compared with the previous 12 months, while   connect logistics in Alberta reports a   0.9 per cent increase for the same period. In some parts like Alberta, the figures are deceptive however, not included in the statistics but can be roughly half of cream liqueurs that benefits from a lower tax rate by being classified in the category with alcohol lender 17 percent.   This category division exists only in Alberta whose flagship cream liqueur lowered its alcohol content in order to distribute within the province.   Research shows that while the average consumer will not be able to detect the decreased alcohol, the price differential will be noticed. Canada has been unique in labeling restrictions which require liqueurs to have a minimum of 22 per cent alcohol.   This has in turn improved their sales both in quality and quantity.   It also implies that most cream liqueurs are actually classified as liquors in Great White, North.   In terms of sales this Canadian company maximizes its sales through selling predominantly on quality basis unlike other companies which attract customers through bargain of prices. This is why the industries continue to grow despite an influx of new products within the category.   The cream liqueur company has widely diversified its production because about 61 cream liqueurs products are in the market. Within the category, however, many agents agree Irish creams have the most staying power, while flavored cream come and go. Their products have fetched market even with international countries which is evident by Highwood distilleries whose sales of flavored creams have been dismissal and Highwood will be discontinuing their maple and chocolate Rose creams. Similarly, mountain crest is phrasing out its just deserts and fruits cream lines.   On the other hand, category leaders of cream liqueurs continue to have a strong presence in the market. Some other products like true Irish creams are made from Irish Whisky where the term often refers to any whisky based cream liqueur like Kemper’s Bavarian Cream made in Germany. Baileys original Irish Cream is still leading the park as number one selling brand in the world.   Launched in Dublin in 1974, Bailey was the very first commercially produced cream liqueur. Corolans Irish Cream Liqueur is ranked as the second best selling Irish Cream liqueur, both globally as well as in Western Canada.   Carolans is known for its honey taste and boosts lower price than its leading competitor. Amarula Cream, selling within the top four cream liqueurs in both Alberta and British Columbia, South Africa reported international volume growth of 12.7% in 2004.   This distell, is recognized for its environmental policies including elephant conservation initiatives (Bender & Bender 1995). References: Bender D and Bender A, (1995). A   Dictionary of Food and Nutrition. Oxford, New York.   

Philippine Quality Awards Essay

â€Å" We recognize Lyceum of the Philippines University Batangas- educational institution that has proven the old adage,† The more you know, the more you don’t know†- that success only opens our eyes to the many things that we can do better. And without doubt, it has continued to better itself†, Pres. Benigno S. Aquino III said in his speech, during the 15th Philippine Quality Awards, Malacaňan Palace, Dec 12. LPU is awarded with recognition for commitment to quality management along with other three companies, Don Bosco Technical College, Optev, Inc., Thomson Reuters Corporation Pte. Ltd. Philippine Branch. â€Å" This is the time when we are reminded just how important it is to improve our capacities. Whether there’s an emergency or not, it is always vital to recognize those who have not wavered on the path to self improvement, and that is precisely why we are here today. Given the week we’ve just had, this event is a welcome step back- awarding companies in our country who have performed exceptionally well†, Aquino cited. Patterned after Malcolm Baldridge National Quality Award, PQA (Philippine Quality Award) was institutionalized through Republic Act 9013, 2001. PQA grants recognition to public and private organizations and other stakeholders who strive to attain performance excellence. â€Å"Companies like you have done a lot for our people. You have invested in them; you have given them the platform on which they can impress the whole world with their talents†, he further quoted. President Aquino emphasized in his speech that â€Å" Made in the Philippines† are not inferior and urged that more Filipino companies should join in the battle against that backwards attitude that used to say, â€Å"Pwede na†. â€Å"I am certain that we will get to the point where our products and services, and most importantly, our people will truly shine in the world stage continuously.†, President Aquino concluded. Mr. Peter p. Laurel, LPU-B President received the PQA trophy. Also present in the conferment ceremonies were Dr. Flora V. Javier ( Consultant for Special Projects and Planning/ Dean, Institute of Advanced Studies), Dr. Fe R. Medina ( VP for Institutional Affairs), Dr. Dexter R. Buted ( VP for LIMA Campus) and academic and non-academic heads.

Film Analysis of Gandhi Movie Review Example | Topics and Well Written Essays - 750 words

Film Analysis of Gandhi - Movie Review Example From the film, Gandhi has the vision of taking up Indian independence (Attenborough, 1982). He is seen to abandon all the worldly belongings for the struggle for Indian independence (Attenborough, 1982). Despite the numerous resistances, he is more determined to win the freedom of his people without shedding innocent blood. Gandhi, can in this instance be described as a visionary leader (Attenborough, 1982). Ability entails the leader being conversant with the job at hand, and have up to the minute skills of formulating plans that allow for completion of the task at hand (Curtis &Manning, 2003). In the event that the leader is not able to deal with the employees and the organization at large, then disrespect from the employees is bound to occur, as the followers are always in anticipation of tough decisions from the leaders (Curtis &Manning, 2003). Even in times when Gandhi was jailed and faced a lot of opposition from the South Africans, he did not forget to confirm to his followers, that the Indian population is a frustrated and an oppressed lot, and that they have to strive for their rights. It is this leader with ability that led the Salt March in 1930 (Attenborough, 1982). Curtis &Manning (2003) say that enthusiasm in leaders is vital for attracting the followers to the challenges of the organization, and accepts the same challenges. This enthusiasm triggers goal-directed actions, and ultimately the entire organization is directed towards one goal of attaining results (Curtis &Manning, 2003). Gandhi is no doubt an enthusiastic leader who first faces oppression; jail terms, but later comes up with ashrams, villages where people share resources communally, without fear of intimidation (Attenborough, 1982). Twenty two years into the fight for independence, Gandhi had managed to get a backing for his role in the

A Communication Media Approach towards Marketing Essay

A Communication Media Approach towards Marketing - Essay Example From this study it is clear that most often the already existing patients constitute an accessible potential for generating additional business. Email newsletters not only allow the healthcare organizations to stay frequently in touch with their customers, but also allow them to keep their customers continually apprised of the availability of new procedures, latest developments taking place in specific fields and specialties, important events, available equipments and varied helpful promotional activities. The already existing patients are often more likely to subscribe to the additional services offered by a healthcare organization, provided they take the care to inform them and communicate with them. Hence, email newsletters are a great means of sharing ideas with the customers.This paper declares that email newsletters are an effective means of communication between the customers and healthcare services providers. They not only prove to be cost effective and efficient in the long run, but allow the service providers to customize their marketing approach, while taking into consideration the health records of the existing customers, available with them. They also allow the service providers to provide links to their central website, which can be used by the customers to access additional information and reassurances if and when required by them.  In an E-commerce approach to healthcare marketing, it is essential to seek and retain customer confidence,... They can choose to subscribe to the newsletters published by the healthcare organizations by simply sharing their email address and ticking the box provided on the websites or the regular paperwork of these organizations (Blumberg, 2005). Anytime, the customers can unsubscribe these newsletters by visiting the oft provided link (Blumberg, 2005). So email newsletters allow the patients to access information, as and when they want. Effectiveness Email newsletters are an effective means of communication between the customers and healthcare services providers. They not only prove to be cost effective and efficient in the long run, but allow the service providers to customize their marketing approach, while taking into consideration the health records of the existing customers, available with them. They also allow the service providers to provide links to their central website, which can be used by the customers to access additional information and reassurances if and when required by the m (Blumberg, 2005). Confidentiality However, care needs to be taken to protect the privacy and confidentiality of the customers while using email newsletters to communicate with them. In an E-commerce approach to healthcare marketing, it is essential to seek and retain customer confidence (McFadyen, 2008). Any inability to safeguard customer confidentiality and privacy may lead to repercussions that may prove to be counterproductive to the business interests of an organization in the long run. It’s Different The suggested mode of conducting marketing communication differs in many ways to the other modes of communication. First and foremost it is quick and cost efficient. Besides, to a great extent it takes the customer consent and preferences into

Plato - Apology (Five Dialogues) Essay Example | Topics and Well Written Essays - 1250 words

Plato - Apology (Five Dialogues) - Essay Example Therefore, the form is not a mere idea of roundness in the mind. It exists independently from the basketball and individual thinking of it. It then follows that all round objects, including basketball, copy or participates in this form of roundness. To enhance our understanding of the difference between the properties of forms and those of material objects, there is need to examine the first two properties of forms. Forms are transcendent, that is, they do not exist in time and space. However, a material object, like a basketball, exists in time and space. The roundness of a form does not exist at any particular time or place, thus forms subsist in different ways. This is important as it explains the unchanging property of forms. The roundness property of a basketball will never change: it remains the same at all places and times of instantiation. The form of roundness in present in many spatial locations, and the property or roundness would remain even after the destruction of all r ound objects (192). The second property of forms is purity. Any material object, like a basketball, has various properties: elasticity, roundness, and others, which combine to make the individual basketball. A form is one of the many properties, existing individually apart from time and space. Roundness is purely roundness, without any mixture of properties. The differentiation factors between forms and material objects are pure and transcendent properties, as materials incorporate complex conglomeration of properties in time and space. According to Plato’s principle, humans believe that the reality of a thing dependents on its objectivity. This is because humans tend to distinguish reality and appearance. However, forms are more objective than material objectives, thus forms are more real than the material objects. One of the properties of the soul is eternity. Drawing from the unchanging property of forms, then it means that the soul never dies, nor does it ever begin. It t hen follows that the soul is immortal, and thus exists before and after the â€Å"birth† of the body. Question Two In the Apology, there are four charges against Socrates. First, Socrates faces accusation for studying things in the heavens and below the earth. Second, he tends to make the worst arguments into better arguments, thus persuading others to follow him and his beliefs. Third, he is guilty of corrupting young people, and fourth, he does not believe in the gods of the city. The charge against studying matters of the skies and the ground below contradicts Socrates position as an atheist. Matters of heavens and beneath the earth primarily focus on religious belief of individuals and the gods, thus countering Socrates’ position as an atheist. The basic definition of atheism is the lack of belief in deities. It thus follows that the first charge against Socrates contradicts his position as an atheist. The charge that Socrates turns the worst arguments into stronge r arguments identifies him with the Sophists. Sophists were a group of people with techniques of persuasion that enabled them to influence people to adopt their beliefs and points of view, despite their ignorance on the subject matter of the topic. Athenians accused Socrates of being a Sophist. The charges against corrupting the youth came from Meletus. According to him, Socrates was responsible for corrupting the minds of the youth in Athens.

Corporate Social Responsibility and the Law Case Study

Corporate Social Responsibility and the Law - Case Study Example According to the research findings, it can, therefore, be said that there were very good strategies that were applied by Enron Corporation in accounting and this made it be ranked among the top ten largest companies in the United States. From the previous trend that was recorded by the company, it was anticipated that it was to dominate in business transactions it carried out. It had very a milestone in such transactions whereby it had conducted trade in weather preparedness and security, power, and communications. In contrary to many expectations and hopes of the people of the United States and the world at large, it turned to be a legend in failure that is outspoken up-to-date. Policies are a set of principles of action adopted or proposed by an organization. They are tools of management whose absence leads to consequences as severe as the collapse of the organization. Business organizations run on a primary objective of maximizing profitability. However, in doing this it is unders tandable that the organizations exist within the society and must, therefore, operate in accordance with the norms of morality and ethical provisions as set by the society. The organizations interact with the society in their everyday production endeavors, some of the key modes of the organization- society interaction include, the recruitment of personnel. The collapse of the company apart from recording the highest form of bankruptcy has triggered a myriad of unanswered questions and behind the bar scenes that ought to unraveled to help in the implementation of preventive mechanisms incorporations of the same type, to deter the occurrence of such incidences. This historical happening contradicts the code of ethics of the corporation. Most of its ethics were easy to be followed and almost all the employees confirmed to them. In case of misunderstanding and disagreement, the legal committee or the supervisors were to be contacted for clarification. Enron had policies which were imple mented under the supervision of the management board. The policies included the principles that protected human rights. The policies clarified further on the secrets of the company concerning trade businesses and information that was supposed to be censured hence be kept as confidential information. There was also provision of additional information on the penalties of workers who misbehaved. The core values of the company were excellence, communication, integrity and respect. In excellence, their aim was to produce the best and to progressively move from where they have been before. There major purpose in communication was to ensure that there existed smooth flow of information among people. They were supposed worked with people in an open, sincere and faithful way in fulfillment of their integrity. Moreover, the company was supposed to treat everybody within a human way. According to the company’s manual, ruthless treatment, arrogance, abuse and disrespectful handling of pe ople was prohibited. The manual of their codes of conduct that was delivered to all workers stated that; the company was working hard to ensure that all the business transactions are conducted in accordance with both local and international regulations. The section clearly emphasized that the company was to observe the act of free corrupt practices of the United States, but this was not the case. Unfortunately enough, from the findings these codes of conduct and policies were only put only on papers, manuals and booklets to show to the public and the regulating authorities that they are existing in the company.

The Woman's Role in the Islam Religion Essay Example | Topics and Well Written Essays - 2250 words

The Woman's Role in the Islam Religion - Essay Example val of Islam. Similar to other religious, Islam has stipulated a certain position of women in society including their role and social status. The Islam tradition goes back to the 7th century when the revelations transmitted to the Prophet Muhammad who emphasized Islam’s continuity with earlier Semitic traditions. During this period of time, the patriarchal nature of most Islamic societies reinforced the pervasive belief that Muslim women were more subject to the control of men than were women in most other societies. This control was dramatic in the case of Muslim women during the 7-10 centuries. They were secluded immediately upon marriage; that was, they were removed from contact with men (other than relatives) and rarely allowed to move about in public. Islam stated that "marriage is the only road to virtue and that in marriage wives must be submissive and obey their husbands† (Roded 1999, p. 57). Girls generally married between the ages of ten and twelve. Scholars have argued that the definition of power should be broadened to include the invisible control of events by women, which gave them a certain stat us and position. In Muslim societies, kinship and lines of descent were important, and consequently women's power was most visible as they matured and developed the ability to influence the lives of others in their immediate kin and descent groups. In these societies, high-status aristocratic women in particular had power in their ability to influence the actions of their sons, husbands and other male relatives (Roded 1999). Quran and its laws had the profound impact n position and status of women in society and their relations with men. In general, Muslims affirm the Quran to be God's actual words; Muhammad is neither author nor editor, for no human agency influenced the formation of the text. Muhammad does not, therefore, function in the way, for example, the Evangelists do in Christianity. The Islamic tradition is reluctant to allow even this modicum of human involvement in the production of the Quran. Muhammad is not a partner but a go-between, chosen from among men to transmit verbatim God's Word communicated to him through the angel Gabriel. The role of women is to listen and obey, to live the life outlined for them in the revelation and the traditions, and made specific in the law. During the Middle Ages, the role of women in society did not change greatly affected by strict social laws and religious traditions. A blend of Islam and local cultural prescriptions shaped women's lives. In Muslim societies, the local culture was clearly patriarchal, making it difficult to distinguish what part of current culture came from Islam and what pre-Islamic influences remained (Roded 1999). The pre-Islamic record in Iran, Afghanistan and Iraq suggested important public and political roles for royal women. It was clear from historical accounts that the incorporation of Islam into the society profoundly changed the cultural, political, and social conditions under which women lived and worked. Prior to the coming of Islam, women of aristocratic origin had participated in public affairs (Nashat and Beck, 2003). Since the inception of the Islam religion, women were instructed to dress simply and modestly, while all men

Why I desire to become a nurse practitioner Essay

Why I desire to become a nurse practitioner - Essay Example It also has plenty of oppurtunities today for specialization and career advancements. Nursing requires life-long learning as new challenges confront the medical profession everyday. Hence, I am committed to go in for advanced education and training in the diagnosis and management of common medical conditions including chronic illnesses. I would thus be able to provide a broad range of service as do physicians. I feel committed to it and I would maintain close working relations with the physicians. Nursing involves working with people and I have always been good at it. I love interacting with people. Besides, I have compassion for people and I feel overwhelmed when patients are unable to pay the medical bills. I love holistic healing and would encourage the patients to draw upon their inner strength; I would them motivate to learn to heal themselves. As a Nurse Practitioner (NP) I would be able to suggest less expensive treatment and inform them about health care. Perhaps I owe these qualities to my mom, because it seems to run in the family. I know being a NP requires individualized care. Prevention, wellness, and patient education have to be top priorities. Experiences, frustrations and contentment, which I can clearly see on my mom and brother’s face, urge me to move ahead in the profession. Each day comes with a new challenge and requires the skills for strong decision-making (SMC). There are ongoing changes in nursing and the healthcare system. It is demanding on the family life too but in nursing one never gets bored. It is a respectable and a noble profession too despite long hours, emotional load and the health care risks. As a NP I would require tremendous amount of patience, listening skills, I would have to do a lot of counseling, diagnosing and treating acute illnesses. As a NP I would have to deal with the patient’s family and even suggest lifestyle and environment changes. In

Letter of Intent Essay Example | Topics and Well Written Essays - 500 words

Letter of Intent - Essay Example At the age of 11, I moved to the new world and it was in America that I fully experienced the problems of adjusting and integrating into a new culture. From the language spoken on the streets to the manner in which the schools functioned, everything was different and everything was new. I feel that I could have simply faded out and been overwhelmed with pressure had it not been for the kind teachers and other professionals who were willing to help. I remember one teacher in particular who clarified to me both cultural and educational differences and spent hours of her time engaged with me after work. I recall that even knowing the different currency values was an enlightening step for me. Even understanding the various mathematical conventions became a revelation for me since it allowed me to perform better at school. The dedication of these teachers put me in a position that today I wish to be a teacher myself and help those who may need assistance from my side in any way I could provide it. This is the root of my intent since I clearly remember the hard work, effort and persistence of individuals such as her. My life experiences were changed completely due to the care shown by my teachers and I hope to carry on the same process. I particularly want to focus on Low-income communities since they may have many children who desperately need help I am sure that I can make a positive difference in their life by sharing my experiences with them and teaching them. I also believe that without the presence of organizations such as the corps, many such children could easily be lost in the system. To conclude, my personal aim in working for the corps is completely inline with the agenda of the corps to provide all possible support to the children who are growing up in low income communities. I have no qualms in saying that my aim certainly stems from my own experiences and the difficulties I faced in coming to accept a

SWA 43 Essay Example | Topics and Well Written Essays - 250 words

SWA 43 - Essay Example The issue for determination in the case is whether there was infringement of intellectual property right to warrant a remedy. There exist three classes of intellectual property rights: patent, copyright, and trademark, for which a property owner is protected. Copyright laws protects a property owner’s interest by offering an â€Å"exclusive right to control reproduction, distribution, public performance, and display† of a subject intellectual property (Fas, p. 1, 2). A patent on the other hand protects a property owner from other parties’ imitation of the property or dealing in the property while trademark laws protect a party’s registered symbols. Violation of the copyright laws constitutes both civil and criminal liability with infringing copyright laws leading to remedies such as injunction and damages (Halpern, Nard and Port, p. 43, 169, 170; Fas, p. 5, 6). In the case, Rick published a song which was, without his approval, performed at a bar leading to infringement of his copyright rights over the song. He is therefore entitled to an injunction to stop further performance of the song at the bar. Fas. â€Å"Intelectual property rights violations: Federal civil remedies and criminal penalties related to copyrights, trademarks, and patents.† CRS Report for Congress. 31st October 2008. Web. 20th July 2012. < http://www.fas.org/sgp/crs/misc/RL34109.pdf

Research project Essay Example for Free

Research project Essay Juveniles may well be the most maligned age around in our society myths abound about their contribution to crime and the extent of damage for which they are responsible. The ones who are involved in delinquent behavior are young youths between the ages of 18 – 21 years. According to the study done by the Citizen Television (TV) on June 2012, young boys between the age of 15 yrs to 18 yrs are spending their life behind bars in Borstal Institutions (BI) i. e. Shikusa BI in Kakamega and Shimo la Tewa BI in Mombasa. Many nations are not productive because these youths who are expected to work and eradicate poverty lose their life at an early stage and others turnout to become adult criminals hence becoming a threat to the country and the world at large. Juvenile delinquency is an imprecise social and legal label for a wide variety of law and non-violating behavior. Delinquency is a behavior against the criminal code committed by an individual who has not reached adulthood. Legally, a juvenile delinquent is one who commits an act defined by law as illegal and who is adjudicated delinquent by an appropriate court. According to William Blackstone, one of the earliest England lawyers who influenced the England law on Juvenile Justice System; he grouped people into two; i. e. â€Å"Infant† and â€Å"Adult. † Children under the age of seven were as a rule classified as infants who could not be guilty of a felony. Children over 14 yrs were liable to suffer as adults if found guilty of a crime. The delinquent behavior has several consequences ranging from physical, social, economic and education. Delinquent boys face death, school dropout, assault, influence in drug and substance abuse and sexual harassment. The most victims of delinquency behavior are the youths specifically ranging between 15 yrs – 18 yrs of age on survey from Kenya Prisons Service according to the report from Borstal Institutions and YCTC. 1. 1: BACKGROUND INFORMATION OF THE STUDY AREA: King’orani sub-location is found within Mombasa District. It’s along Indian Ocean to the East. The sub-location is in the Coast Province Mombasa County and more than 500 km squares away from the capital city of Kenya, Nairobi. King’orani sub-location has a total number of ten thousand, eight hundred  and ninety five (10,895) households. It covers an area of 16. 2 km2. The total population of women is twenty one thousand, nine hundred and fifty seven (21,957) while that of men is twenty one thousand, four hundred and seventy seven (21,477); giving a total of forty three thousand four hundred and thirty four (43,434) people in the sub-location. The whole district has a total of 27333, households. It covers a n area of 7,792. 2km2. The number of female is 203,833 while that of male is 196,681 hence giving a total of 400,514 people in the district. This figure (400,514) includes even children in the district. 1. 2: POPULATION: Most of the people in the district are Mijikenda, Europeans, the Swahili and the highland people each comprising 75%, 5%, 15% and 10% of the population respectively. The most spoken language in the area is Swahili and Mijikenda. According to the recent census statistics, the number of youths or rather the young people is more than that of the old; 30% of the population is for the old while 70% is for the youth. 1. 3: PROBLEM OF THE STATEMENT: The problem of the delinquency behavior is not only in Kenya but also a world disaster too. Delinquency behavior has brought many social evils in the community such as death, increased number of school dropouts and unemployment. A survey was conducted within the king’orani sub-location among some families and individuals to find out the age of the men who are at a high risk of becoming delinquent. 1. 4: PURPOSE OF THE STUDY The purpose of the study was to carry out an investigation on the causes of Juvenile Delinquency in king’orani Sub-location Mombasa District. The study looked at causes such as family influence, poverty, peer pressure, drug and substance abuse, schools and genetic factors and the impact they have on the living standards of the people and the society at large. The major aim/purpose of the research was to find out why the youths in king’orani Sub-location within Mombasa District are involved in delinquency/criminality and how the solution will be realized. 1. 5: RESEARCH OBJECTIVES a)To find out the causes of Juvenile Delinquency in king’orani Sub-location b)To determine the effects of Juvenile Delinquency in king’orani Sub-location c)To investigate the attitude of the community towards delinquents d)To investigate if there are measures in place to curb delinquency behavior e)To investigate the role of parents in controlling delinquents 1. 6: RESEARCH QUESTIONS: a)What causes Juvenile Delinquency? b)What role do parents have in controlling delinquency? c)What role does the Government have in controlling delinquency? d)What measures should be taken to prevent delinquency? e)What effects do delinquents have to the society? 1. 7: RESEARCH HYPOTHESIS: a)Juveniles involve in delinquency behavior due to povertym  b)Juveniles become delinquents due to peer pressure c)Juvenile delinquency affects the nation negatively d)Juveniles become delinquent due to genetic/biological factors e)There are no firm measures in place to curb the menace in the area. 1. 8: RESEARCH LIMITATIONS AND ASSUMPTIONS LIMITATIONS: The research project was carried out at king’orani Sub-location in Mombasa District Mombasa Cou nty. The search aimed a population of forty three thousand four hundred and thirty four. This was very hard for the researcher to obtain the information. However, the researcher struggled by visiting almost all the villages and schools in king’orani Sub-location and collected the data. The researcher targeted to interview 200 people but managed to get 95 out of the targeted ones. A TABLE OF INTERVIEWED AND UNINTERVIEWED RESPONDENTS: (TABLE 1. 1). 10 – 20 YRS21 – 30 YRS31 – 40 YRS41YRS +TOTAL INTERVIEWED2030202595 UNINTERVIEWED23342226105 TOTAL43644251200 LIMITATIONS FACED: A lot of money was used in preparations of the interview guide and questionnaires in order to accomplish the report. The researcher consumed a  lot of time waiting for the questionnaires to be filled by the respondents Since it was a rainy season, majority of the population were very busy in their shambas hence forced the researcher sometimes to follow them in their farming fields. Some of the interviewees were very busy to give out the information hence denying the researcher some crucial information. There were insufficient funds to t ravel from one village to another seeking fact of this report. The researcher faced ignorance from some of the respondents. There was unwillingness of the respondents which limited the accuracy of the study. The time given for the researcher to finish-up the report was insufficient hence forced him not to sleep for several days. HOW THE RESEARCHER OVERCAME THE PROBLEMS The researcher used many ways to ensure that the respondents participated in the interview group. The researcher used stakeholders in the village to enlighten the members on the importance of the study. The researcher created more time to follow up on the questionnaires to ensure it has been completed. The researcher got funds from his guardian in order to carry out this research work. The researcher used his time to explain the importance of the research project to the respondents. ASSUMPTIONS: During the study, the following assumptions were made: The language was simply for the respondents to understand. The aimed population was important to the study. Interview guide and the questionnaires were related to the objectives. The samples were true of the whole population. The information from the respondents was believed to be true. The questions were not complicated for the respondents. 1. 9: SIGNIFICANCE OF THE RESEARCH: The study brought out useful data on the causes of juvenile delinquency in king’orani Sub-location in Mombasa District. The findings were useful to the policy makers and stakeholders for appropriate guidance towards improving the living standards of the community, and also led to a more comfortable life not only in king’orani Sub-location in Mombasa District, but also in other locations in Kenya with similar trends towards delinquency. 1. 10: STUDY JUSTIFICATION: This study was important because most of the people in the district were youths. According to the census done in the year 2009, it was found that youth comprised 70%. This indicated that the youth were more compared to the older people. There is need to protect the youths from delinquency behavior because they are the leaders of tomorrow. If this issue is not going to be strictly addressed, then we have no future direction. We have heard news around the world that many people especially the teenagers have lost their lives because of delinquency behavior. This research project will aid the government, non-governmental organizations and other related institution with facts on the problem and provide some of the possible solutions. CHAPTER TWO 2. 0. LITERATURE REVIEW: The literature review looked into various factors that promote juvenile delinquency. All the causes and effects of juvenile delinquency were discussed, examined and analyzed. The factors that lead to poor education and poor living conditions were highlighted. The way forward to the crimination of such factors by the community policy makers and other stakeholders were suggested. According to the criminologist, juvenile delinquency is participation in illegal behavior by a minor who falls under a statutory age limit. According to scholars, there are a number of factors which contribute to the delinquent behavior. They also said that several young people develop a curiosity about delinquency behavior from both their peer and their role model. In his book; Preventing and Reducing Juvenile Delinquency, Howell, C. J. (2003) further examined the causes and effects of delinquents. He says that delinquency behavior turn youth into liars and thieves. Some juveniles learn this behavior and turn out to become adult criminals. Connecting Howell, C. J. and criminologist, here I am and I would like to go beyond in the following manner: 2. 1: CAUSES OF JUVENILE DELINQUENCY There are many causes of juvenile delinquency. Among the factors are: Poverty and Social Class Peer Pressure / Association Drugs and Substance Abuse Family Background School Failure Academic Performance Poverty and Social Class: The development of delinquent subculture is a function of the social and familiar conditions children experience as they mature in deteriorating inner city environment (slums). Lower-class families are incapable of teaching their off springs proper socialization techniques for entry into dominant middle-class culture. These lower class families produce children who lack the basic skills necessary to achieve social and economic success in a demanding society. Developmental disabilities produced by such an upbringing include lack of educational training, poor speech and communication skills and inability to delay gratification. Peer Pressure / Association: This was one of the strongest and most consistent predictors of delinquency. Relationship between peers is usually very strong. Adolescents who maintain delinquent friends are more likely to engage in antisocial behavior and drug abuse. Drugs and Substance Abuse: Many adolescents are involved in drugs and alcohol. Adolescents’ substance abuse and its association with youth crime and delinquency continue to be disturbing problems. Most of these youths who are alcoholic tend to have antisocial behavior hence turnout to become delinquents. These juveniles then commit crimes to pay for their habits. Indeed, most of the youths who abuse alcohol are the ones most likely to engage in violence. Family Background: Children living in broken and conflict ridden families exhibit juvenile traits. The study focused on the following family factors/causes: a)Family makeup: The makeup and definition of the family are undergoing change. Divorce rates are high and children of divorce are more likely to undergo marital breakup  as adults, creating a cycle of family dissolution. Single parent households have become common. More single women than ever are deciding to keep and raise their children, and there are also many teenage girls under 18yrs who give birth. b)Family Breakup: Children growing up in homes with one parent due to divorce separation may prone to antisocial behavior. A broken home is a strong determinant of a chi ld’s law-violating behavior. The connections seem self-evident because a child is first socialized at home and from the beginning learn behavior, values, and beliefs from parents. c)Family Conflict: Not all unhappy marriage end in divorce; some continue in an atmosphere of discord and conflict. Studies have shown that children who grow up in maladapted homes and who witness discord or violence later exhibit patterns of emotional disturbance, behavior problems and social conflict. Damaged parent-child relationship is generally associated with delinquency. It’s often assumed that the existing family problems cause delinquency. d)Family Size: Large families are more likely to produce delinquent than smaller ones, and middle children are more likely to engage in delinquent acts than first or last born children. Middle children may suffer because they are the most likely to be at home when large number of siblings are at school and economic resources are the most stressed. This lack may make them engage in criminality. e)Discipline: Parents of delinquent youths tend to be inconsistent disciplinarians; either overly harsh or extremely lenient in their disciplinary practices. It is possible that physical punishment and overly strict parenting encourage children to become more secretive and eventually dishonest in their activities. f)Supervision: Inconsistent supervision can produced delinquency. F. Ivan Nye found that mothers who threatened discipline but failed to carry it out were more likely to have delinquent children than those who were consistent in their discipline. Youths who believe their parents care little about their activities and companions are more likely to engage in criminal acts than those who believe their actions will be closely monitored. Supervision is not merely having parents in the home, but it reflects the lifestyle, quality and intent of parenting. Parents who closely supervise their children also have closer and more emotional ties with them, helping to reduce their delinquent behavior. School Failure: Failing to achieve success in school can result in frustration, anger and reduced self-esteem, which may contribute to delinquent behavior. Believing they will never achieve success through conventional means, these children seek out like-minded companions and together engage in antisocial behaviors. Academic Performance: Students who are chronic underachievers in school are also among the most likely to be delinquent. School failure is a stronger predictor of delinquency than personal variables such as economic class membership, ethnic background or peer groups relations. 2. 2: EFFECTS OF JUVENILE DELINQUENCY The study focused on the following effects; a)School Dropout Due to delinquency, many teenagers drop out of school in order to join their friends who already are delinquent. This leads to street children especially in the city. b)Criminality Most of the delinquent turnout to become adult criminals; they get involved in criminal behavior e. g. theft, burglary and rape. c)Imprisonment According to the statistics from Kenya Prison Service, many youths and teenagers are spending their life behind bars in the BI i. e. Shikusa BI and Shimo la Tewa BI. d)Death Some youths end up losing their lives when caught by police in the criminality activities. Your example is the most important tool for preventing your children from becoming delinquents. Studies show that many factors influence teen’s in delinquency behavior but parental attitudes and actions can influence them most. God: Unfortunately, the secularization of values has left today’s kids without stun darts are still best. Too many young people picture God as a great kill joy in the sky instead of their strongest ally who loves them unconditionally and whose deepest desire is for their best. Some may call us naive simplistic, but in our experience, people who pursue in a personal relationship with Jesus Christ have a better chance of staying clear from delinquency than those who don’t. It’s true, that little difference exists between churched kids and un-churched when it comes to delinquency. Unconditional Love: It implies that if you act a certain way or do certain things, love will be given. There is a way, a sense that children mess up too badly, the love will go away. When children fill the uncertainty of conditional love, they’re challenged to see how bad they can be and still receive love. It’s a way of determining their basic worth. Rather than being motivated to greatness so as not to lose their parent’s love, they’re motivated towards delinquency. Contracts: Contracts governing children behavior can be controversial. We don’t advise them for every situation. However, when it comes to delinquency, they work well. Contracting for appropriate behavior can also be good preparation for the adult world, where people frequently contract for jobs to be done and behavior levels to be met. Pressure: Pressure is a key reason kids become involved with delinquents. The word â€Å"no† is a powerful device for resisting pressure and avoiding a life time of misery. 2:4: CONCLUSION Majority of the researchers and scholars have concluded that juvenile delinquency is a worldwide disaster and the group which is at risk is the youths. They have said much about negative effects of delinquency, but they have not explained about the permanent solution towards the problem. CHAPTER THREE 3. 0: RESEARCH METHODOLOGY: The research methodology outlines the plan on how research activities were carried out in the study. It describes and explains the techniques used in collecting and obtaining data which assisted in the research work. These includes, the methods of organizing, collecting and analyzing data i. e. the way to design the population, sample size together with sampling techniques were discussed including the instrument of data collection. 3. 1: RESEARCH DESIGN This being a case study, the research was carried out in the communities of Shella Sub-location in Malindi District of the Coast Province. The area of study had a total number of forty three thousand, found hundred and thirty four people. The targeted population was two hundred in different villages within the sub-location, this being secondary schools, teachers, inmates in Malindi Prison, prison officers and 20% of the community population. 3. 2: TARGET POPULATION The study population: This research project was carried out at Shella Sub-location in Malindi District of the Coast Province. The area of study had a total number of forty three thousand, four hundred and thirty four people. Sample of the Study: The number of people in the Shella sub-location was big for the researcher to carry out the research conveniently. However, the researcher tried the best level and interviewed a total number of ninety five out of the two hundred targeted in different villages within the sub-location. 3. 3: SAMPLE SELECTION A sample is a small part of the population to be studied. Sampling is an act, process, technique of selecting a situation representing part of the whole population. Some of the sampling methods are random sampling, systematic sampling, and stratified sampling among others. The researcher used random sampling method. Due to this, the researcher selected ninety five people to represent the whole population. The table 1.1 shows all the information. The information from the respondents was based on the facts because the sample and the groups from the villages comprised people of different ages. 3. 4: SAMPLING TECHNIQUES When a population is very small one may study the whole population, but in this case, the population is big, so the researcher decided to choose a sample to represent the whole popu lation. The following is the sampling technique which the researcher used. Stratified Sampling Technique: Stratified Sampling is the process of dividing a population in sub-population (strata) and random samples are taken from each stratum. The researcher divided the population into the following: The age between 10 – 20 years The age between 21 – 30 years The age between 31 – 40 years The age 41 years and above. Importance of Sampling: The researcher could determine the adequate respondents from the total number of the targeted people. The advantages of the researcher using the stratified sampling technique are because; It saves time to study the whole population would require a lot of time which the researcher may not have. Reduces Cost – Also to study the whole population would require a lot of money. 3. 5: DATA COLLECTION The following were the methods used during the collection of data. Interviews: This is a method of research in which the interview gets information from the subject (interviews) through interaction. The interviewer asks the interviewee different type of questions depending on the researcher problem. Advantages: 1)The interviewed enabled the researcher to get immediate feedback 2)It gave an opportunity for the researcher to reset some questions when the interviewee didn’t understand the questions well. 3)It gave the researcher an opportunity to use any language so that the interviewee can understand well. 4)The researcher gave an opportunity to administer and personally establish rapport between interviewee and interviewer. 5)The researcher had time to clarify issues for the interviewees on the same. Disadvantages: 1. It was time consuming; since each member in the group had to be given time to contribute 2. During the group discussion some respondents were shy; this made the researcher to miss some information. QUESTIONNAIRES: A questionnaire is a research tool which contains several questions on a specific issue or problem being investigated. It can be mailed to the respondents or administered by the researcher. If administered by the researcher, the researcher will have time to explain the purpose of the study and the meaning for the questions if they are not clear to the respondents. This is where the researcher formulates the questions for the respondents to answer. The questions were close ended whereby the respondents required giving the answer in the form of YES or NO. Advantages: 1. It was cheap for the researcher, since the researcher saved money in travelling when mailing the questionnaires. 2. The information given out was easy for analysis. 3. The information from the respondents was based on facts. 4. There was no hurry whatsoever for the respondents in terms of answering the questions. 5. It saved time for the researcher since Disadvantages: 1. It was not possible for the researcher to respond to the respondents’ reactions. 2. Some of the questionnaires were not returned on time, hence made the work to delay. 3. Some respondents didn’t understand the questions without an explanation from the researcher. 3. 6: DATA ANAYLYSIS: Data is referred to facts and figures. Analysis is the process of preparing, computing and interpreting. Therefore, data analysis is the process of collecting, recording, analyzing, presenting and interpreting data. In this study area, it deals with data and analysis for better and easy understanding of this work. Based on data analysis the researcher used the following: Pie Chart Bar Charts Tables CHAPTER FOUR 4. 0: DATA PRESENTATION ANALYSIS AND INTERPRETATION The work of this area or selection is to analyze, present and interpretation of this data which has been carried out by the researcher. The researcher decided to analyze, present and interpret this work using tables and charts for easy understanding. In collection of data, the researcher used only two methods, questionnaires and interview guide. A case study of Shella Sub-location, Malindi District Kilifi County with the Coast Province; in the sub-location ninety five people were interviewed from different villages in the sub-location. The people who were interviewed were aged 10 – 20 yrs, those aged 21 – 30 yrs, those aged 31 – 40 yrs, and those who were 41 yrs and above. For every researcher who wishes to investigate on a certain problem, the researcher should use appropriate methods which will enable to get facts and accurate data. In using the interview guide and questionnaires, the researcher found out reasons why youths in Shella Sub-location become delinquent. Based on the same, the researcher found that there were measures in place though they were not effective. The information from the respondents showed that peer pressure was the major cause of juvenile delinquency among the youths in Shella Sub-location. Other answers were idleness, lack of education, bad companies, poverty, family background, drug abuse among others. The respondents also proposed that juvenile delinquency had negative effects to the development of the country. The following were the findings expressed by the researcher: A. PEER PRESSURE AS A MAJOR CAUSE OF JUVENILE DELINQUECNY AMONG THE YOUTHS IN SHELLA SUB-LOCATION. The questionnaires were seeking to find out find out if peer pressure is the major cause of juvenile delinquency among the youths in Shella Sub-location. A table showing if juvenile delinquency among the youths is caused by peer pressure (Table 4. 1) 10 – 20 yrs21 – 30 yrs31 – 40 yrs41 + yrsTotal RespondentsTotal Respondents in % Agreed162718248589. 5% Disagreed432110 10. 5% TOTAL2030202595100% The pie chart below shows the above table as a result of the findings (Figure 4. 1) Based on the above pie chart, 89. 5% of all the respondents agreed that peer pressure was the main reason which caused juvenile delinquency while the disagreed were 10. 5% of the whole population. In regard of the same, the respondents also commented that juvenile delinquency is caused by the following reasons: 1. Parents and guardians spend little time with their children hence these children miss guidance from them. 2. Children can easily imitate behaviors from criminal parents or friends. Parents and teachers don’t make a follow up, footsteps of their children. For example, the teacher would not ask why the student is absent likewise the parents will not bother whether their kids have gone to school or not. This facilitates truancy among children hence involved in delinquency behavior. B. EFFECTS OF JUVENILE DELINQUENCY ON COUNTRY’S DEVELOPMENT The questions which were asked in this part were targeted to find out if juvenile delinquency among the youths has negative effects on a country’s development. The interviewed people were ninety five out of the two hundred as it was targeted by the researcher. The findings were as follows: A table showing the effects of juvenile delinquency on the country’s development (table 4. 2) 10 – 20 yrs21 – 30 yrs31 – 40 yrs41 + yrsTotal RespondentsTotal Respondents in % Agreed202819259296. 8% Disagreed_21_33. 2% TOTAL2030202595100% The pie chart below shows the above findings (Figure 4. 2) These were the effects on the country’s development highlighted by the respondents: a)It brings about increase in crimes in the urban center b)It increases the spread of HIV/AIDS due to unprotected sexual behaviors. c)It leads to death of many young youths.d)It becomes a burden of dependency because a large number of the school dropouts depend on their parents for their survival. e)Much of the time is wasted by the delinquent in drinking and smoking instead of doing some productive activities. f)Most of juvenile delinquency do not relate well with their families hence leading to disintegration of good relationships. g)For juveni les who are students in universities, college, secondary and primary schools, they end up recording poor performance in these institutions. C. MEASURES TO CONTROL JUVENILE DELINQUENCY In this part, the questions given to the respondents aimed at finding out if there any measures whatsoever in place to control the evil of juvenile delinquency in Shella Sub-location. A total number of ninety five people out of two hundred were interviewed. A table showing responses of the respondents if there are any measures in place to control drug abuse problem (table 4. 3) Total RespondentsTotal Respondents in % Agreed6568. 4% Disagreed1313. 7% Not Aware1717. 9% TOTAL95100% Information of Table 4. 3 and its number of interviewees (Figure 4. 3) INTERPRETATION 65 out of 95 people agreed that there were measures in place to control the problem of juvenile delinquency which is the same as 68. 4% of the whole population. A total number of 95 people were interviewed. 17 out of 95 respondents claimed that they were not aware if there are measures to curb the issue of juvenile delinquency in the sub-location, which is equal to 17. 9% of the whole population. 13 out of 95 respondents disagreed that there were measures in place to control the problem because of the way the problem has spread in the area. This is equal to 13. 7% of the whole population. Due to the spread of this problem, the respondents in the area mentioned the following organizations which have taken into consideration of educating the youths on the dangers of juvenile delinquency. The groups were: The Islamic group Omar project The Kenya Red Cross (Malindi Branch) The Churches Aphia II The Assistant Chief CHAPTER FIVE 5. 0: SUMMARY OF THE FINDINGS The following findings were made during the research exercise: Most of the people in the community said that juvenile delinquency among the youths was caused by peer pressure and bad companies. Majority of the respondents said that the youths are the ones who are highly involved and affected by the problem. The interviewed said that juvenile delinquency among the youths affects the sub-location and the country in terms of development. 68. 4% of the respondents said that there were measures in place to control the problem of juvenile delinquency. 5. 1: CONCLUSIONS The following conclusions were based on the findings which were obtained from the interviewed during the exercise. Majority of the people accepted that juvenile delinquency among the youth was caused by peer pressure and bad companies. Majority of the population agreed that youths are the ones who are mostly involved in the delinquency problem. The development stakeholders and the community members accepted that juvenile delinquency affects the country’s development. The measures to control the problem were in place, though they were not effective. 5. 2: RECOMMENDATIONS The following recommendations were based on the conclusions. The researcher came up with an idea that parents, caregivers, teachers and guardians should spend more time with their children counseling them and enquiring on the type of friends that they have at school and out of school. More job opportunities should also be created for the jobless youths. This will eradicated idleness among the youths, and make the productive members of the community. These activities can be sports, projects and community participation among others. Due to the fact that youths are the productive members in any community, the government and non-governmental organizations should come up with ways of assisting the youths to change their undesirable behaviors. More attention should also be put on the already existing measures of controlling drug abuse so that fruitful results can be realized. 5. 3. 0: APPENDIX (A) References Flin, R. and Soencer, RJ. (1990). â€Å"The Evidence of Children† (2nd Ed). London. Bell and Blain Ltd: Glasgow. Hollin, R. C and Howeus, C. (1996). â€Å"Clinical Approaches to Working with Young Offenders. † England: John Willey. Howel, C. J. (2003). â€Å"Preventing and Reducing Juvenile Delinquency. †Australia: Sage. Lipsett, P. (1968). â€Å"The Juvenile Offenders Percep

Original intent of Second amendment Essay Example for Free

Original intent of Second amendment Essay The second Amendment text is very clear to most of us, â€Å"A well-regulated militia being necessary to the security of a free State, the right of the people to keep and bear Arms shall not be infringed† (Second Amendment to the U. S. Constitution). Is such a text so complex to comprehend? It appears that yes, it is complex. Even a number of those who back it are not fond of the wording of the text, since it supposedly raises misunderstanding. However, the Second Amendment is in fact a well-formulated statement. By this it means that, the wordings of Second Amendment only allow one logical interpretation of the intended meaning, â€Å"the right of individuals to own firearms need to be upheld and respected† (Van Alstyne, 1242). This essay aims at discussing the original intent of the second amendment, to discuss this issue; the paper will start by explaining the founding father’s viewpoint of their intent in writing the second amendment. Then, the paper will explore the meaning of the word â€Å"militia† as it was used in its historical perspective for a clear theoretical understanding. The essay will also review the Miller vs.  US (1939), court case which is related to the subject under discussion, and lastly a brief conclusion will be provided to sum up the essay. The founding fathers’ view of second amendment The founding fathers of America who founded the American nation were well educated, and a lot of them studied Latin, Greek and Hebrew languages which allowed them to study the classic literature from their original scripts. The founding fathers were as well influenced by different great philosophers who lived before them like Aristotle, Plato, Richard hooker, John Locke, Thomas Hobbes, Adam Smith, Sir William Blackstone and many others (Skousen, 67). Sir, Blackstone an English law scholar and lecturer at the Oxford University was the most influential since he lived at same era with the founding fathers. In his well-known commentaries about England laws, he for instance incorporated the right to firearms as one of the five â€Å"absolute right of Englishmen† (Gottlieb, 72) When the Declaration of Independence was written by Thomas Jefferson, he recognized ‘unalienable rights’, which included life as well as liberty. These two rights are as well called natural rights, and are believed to have been given to man by nature or God and these rights can not be lawfully denied (Gottlieb, 72). During this period, John Adam in his writing wrote that there exists a law though not written down at anyplace, but which is inherent, a law that comes to human beings without any training or tradition or learning but which is derived and absorbed and adopted from nature. He added that this law had came to man by practice and not theory, and through natural intuition and not by instruction. He concluded that he was referring to the law which stipulates that, if an individual life is endangered by armed robbers or violence or by an enemy, then an individual had a moral obligation to use any method possible to protect himself. Thus, John Adams had a conviction that every person was born as a free individual and with his independence, and such a person had some natural, basic and undeniable rights, and one of the rights was the right to defend one’s life and liberties (Cooper, 25). During the month in which the Declaration of Independence was written, Thomas Jefferson had written a model constitution for the state of Virginia which stipulated that â€Å"no free man shall be denied the use of firearms† (Gollieb, 68). The American founding fathers had personal experienced the pain of being occupied by the British troops and they understood how it felt to be occupied by foreign forces. In addition, they understood the essence of having prepared citizens to challenge the power of a suppressing government or an attacking army. Without the armed citizen, victory and success of Americans in the revolutionary war fought to liberate the country would possibly have not been achievable. In addition, Richard Gardener who was a Director of the National Rifle Association (NRA) explains that during the period of American Revolution, the English law had established a custom of keeping and carrying firearms which went back for nearly 100 years. Thus, it was in this custom of an individual’s right to own and use firearm for personal defense, and also to for defending the country that sparked off the American Revolution when the British army that was occupying America tried to takeover powder stores and disarm the people of Boston, seeking to deny them the ability of protecting their natural rights. After the revolution war and victory to the Americans, the founding fathers were faced with a new challenge; this challenge was establishing a constructive government for the new independent nation. Naturally, the founding fathers utilized their vast knowledge of philosophy and history together with spiritual beliefs, to formulate a government for the people of America which above all would preserve and maintain individual liberties and govern the people through their consent. Among the freedoms which were not to be interfered by the government were speech, religion and press. But, the founding fathers of the nation were also firm in their conviction that firearms were legitimate, valuable and essential component of a free nation. Richard Henry Lee wrote that, to protect and maintain liberty, it was necessary that the entire mass of people always should possess arms and more so, they should be taught particularly when they are young on how to use these arms (Gottlieb, 74). Accordingly, it can be seen that the fathers who founded America were not ashamed in any way about their liking of fire arms. For instance, Thomas Jefferson got a handgun when he was only ten years. Jefferson had a conviction that each boy ought to be given a chance to carry a gun. Below is an extract form one of the letters he sent to his nephew. †¢ A body that is strong makes the mind to be strong. For exercising your body and mind, I recommend a gun, whereas this provides a modest exercise to ones body, it as well offers boldness, activity and autonomous to the mind. Ball games and some other games are extremely violent to the body and they do not provide any character to the mind. Therefore, let your firearm be the usual escort as you work (Gottlieb, 70) During the ratification of the constitution, Van Alstyne (1237) explains that, both sides on the political divide supported the right of citizens to own firearms. John Adams and his cousin Sam Adams on opposing sides of the debate to make the ratification both agreed that, citizens had a right to own and carry firearms. At the Massachusetts conference, Sam opposed any ratification unless if accompanied by a stipulation â€Å"that the said Constitution be never construed o prevent the people of the United States, who are peaceable citizens, from keeping their own arms. † (Gottlieb, 73) On the other hand John Adams, who later became president of America, wrote that firearms being owned by citizens might be used according to a person’s judgment, to defend his country, overthrow an oppressive regime, or defend himself (Gottlieb, 73). Indeed, those opposing the federalist government, like George Mason opposed the ratification of the constitution because it did not contain the Bill of Rights. Mason, who earlier had taken part in the constitution writing left, Philadelphia earlier and refused to endorse the document, since it did not incorporate a particular bill of rights, He reminded the delegates at Virginia that the revolutionary war fought earlier had been started by the attempt of the British to impound the firearms of the patriots of Concord. Thus, Mason liken the British approach of trying o disarm people, as a way to try and enslave them. Gottlieb, 59) However, Alexander Hamilton argued that it was not necessary to include the bill of rights since the individuals were already having those rights and they could not be denied or taken away from them. He added that, if the government which represented the people betrayed its people, then the citizens will not have any option apart from exercising their initial right of defending themselves, he further argued that, this right is important, and should be given to the people by all positive governments. But, supposing the government creates an army to force its will; then such an army will never be strong enough to defeat people ready and willing to defend their won rights. Madison as well was against the bill of rights (Van Alstyne, 1234). However, he gave in because of pressure from the Anti-Federalist (who wanted a fresh constitutional convention) so that he could preserve what had been already achieved regarding the constitution. But, Madison made a promise to propose some amendments to include the Bill of Rights supposing the constitution was ever ratified. As we are aware, the constitution was later ratified and true to his words, Madison fulfilled his earlier promise. Here is an original wording amendment that Madison initially proposed in the House of Representatives in August of 1789 â€Å"A well regulated militia, composed of the body of the people, being the best security of free state, the right of the people to keep and bear arms shall not be infringed; but no person religiously scrupulous shall be compelled to bear arms†. (Halbrook, 77) But, Halbrook (78) explains that there was a debate afterwards and thus some alterations on the wording of the text were done, for example the mention of religious people was removed. To add on that, Halbrook also explains that since there was a general understanding on the meaning of the word ‘militia’, the expression â€Å"composed of the body of the people,† was removed from the text to make it short and clear (Halbrook, 78). At the time the first congress adopted the Bill of Rights, there was an understanding that the federal government had limited powers over the citizens. Presently a number of people dispute the understanding that the Second Amendment provided each and every citizen the right to own and carry firearms. They argue that the right stated in the Amendment implies a ‘collective right of the nation’ however such a viewpoint ignore the phrase â€Å"the right of the people† a phrase used in the first, then the second and also in the fourth amendments. Moreover, supposing that the collective concept is used on some other amendments which acknowledges natural rights of an individual or on individual rights like speech and religion, then it will mean that the state would as well have power over these rights also! A notion that would shock and outrage the country. In addition, the positioning of the Second Amendment within the Bill of Rights, which is amidst the rights of speech, right to assembly and the right of individuals from unnecessary searches and confiscations clearly indicates that the concept of collective right by the state is incorrect. In deed, Alan Gottlieb, president of The Second Amendment Foundation, asserts that each of founding fathers who debated arms categorically endorsed possession of firearms as a basic individual right (Gottlieb, 76). To explore this observation we shall outline the thoughts of George Washington.

The Design Of The Movie Poster Film Studies Essay

The Design Of The Movie Poster Film Studies Essay A poster can be described as a placard or bill, generally huge and frequently incorporating photographs or designs, posted up for marketing or advertising or for decorative reasons. The functions of those which publicize comprise communication, selling and influencing. This does not rule them out being attractive. Certainly the first job of a poster is to draw the attention of the spectator and simply once this is done can a meaning be delivered. A first-class poster then is one which is attention-grabbing, to the point, persuasive and unforgettable. To attain these goals designers may employ a large design and bold colour, plain and minimum text and striking illustrations which mentally support and strengthen the printed words. Simultaneously designers must believe the constraints imposed by the methods and places of display and contest from other posters whose messages perhaps will be as critical and absolute. Poster design merges the fine and applied arts, incorporating painting, graphic design, collection, and cinematography. In countries where TV is not a main advertising means the poster remains a fleeting yet successful means of reaching the widest spectators on behalf of culture, commerce, and beliefs. Posters have turn out to be an essential part of the cityscape. They are pasted next to each other on large plywood hoardings attached to windowless walls of old buildings or onto fences nearby parks and construction sites. Formally selected for poster show, these impeccable colourful quilts of public billboards not just distribute information on cultural, sports, and political events but as well function as continually changing outdoor exhibitions of graphic art. Throughout such extensive and continuous exposure, poster design has become one of the most reachable and effectual art forms, reaching out and influencing even that part of the public that does not regularly visit museums or galleries. In juried exhibitions, the best posters accomplish national disclosure, and for numerous graphic artists, book illustration as well as poster design are significant vehicles for a wider acknowledgment of their personal style both at home and overseas. A feature widespread to all the designers is their striving for self-expression in an atmosphere that demands political conformity. They seem aim on designing posters that have an emotional impact as well as appeal to the sense however that as well challenge the viewer to an intellectual response. Their metaphors include lyrical and neo-surrealist overtones, drama, irony, or playful humour, along with the message is delivered in a diversity of styles. A poster constitutes a mirror for the times it is created in. Like a mirror it reflects the political and the social situation, it informs concerning the repertoire of movie theatres and dramatic theatres, it announces sporting events, it encourages purchasing various goods. The socio-political poster plays a definite propaganda role. Those who commission it anticipate that effective impact of the work of art upon the viewer will allow them to come nearer to their desired goal. The goal varies depending on the circumstances: winning a war, or a presidential election, or a legislative campaign; a struggle to change social behaviours or attitudes. My overall aim is to not to just identify and define the design of a typical poster, I aim to concentrate my focus around the film industry and really look at how film posters have changed over time. Not only in a visually sense, but I also aim to look at how the handling of them has changed, when did they become considered as piece of art and part of the cityscape? When did they become collectable items? And what impact do they have today? I aim to do this by researching through a wide range of resources from books, internet articles and through poster archives, looking as far back as the late 19th century into todays society. History of the art of movie posters Cinema along with film posters are the physical living form of the special movies we have enjoyed throughout the years. Even though there is a big market for collecting film posters, they were for no reason anticipated or produced to be sold to the public. They were just intended to endorse as well as attract viewers to approach to the local theatres that were showing the films. Nowadays these rare original movie posters are in huge demand. They are the solid souvenirs of most wanted films and stars whose characters we fell in love with. (Bruce Hershenson, 1999) Surprisingly in the early days of movie making actors were not typically depicted on the film posters. The label of the film and the producer and directors names were typically the attraction until Hollywood realized that it was the actors who brought in the viewers. It was at that time that the stars of movies were then plastered on each poster giving life to a new era in the film industry. Movie posters created earlier than the eighties were for the most part returned to the studios or poster sources as well as destroyed when the archives became full or the films run had ended. Unluckily numerous early film posters prepared for hit movies for example Casablanca, King Kong, Frankenstein as well as The Wizard of Oz were destroyed consequently of natural disasters that occurred in the duration of World War II. As people turned out to be more responsive of their value theatre owners began to disregard return policies and those film posters that were spared are extensively sought these days by collectors and dealers. (Bruce Hershenson, 1999) Before 1940, almost every film studio maintained its own offices in each main city. The studios would send the films as well as their posters to all the exchange offices and from there, they wound often be distributed to the adjoining theatres. The big city theatres would just go to the exchange and collect the films and posters right before they were scheduled to appear on screen (for big films they might order extra posters beforehand of the opening to produce an elaborate display). Theatres in smaller towns would receive their materials via a Greyhound bus, which back then serviced very nearly every town in the country. The films would be transported in containers and the posters would be protected in a side section or pouch of the same container. (Bruce Hershenson) The majority of theatres would show a film for probably just short of a week (as part of a program that might comprise 2 features, a cartoon, a newsreel, and possibly a serial chapter), and after that they were often send on to the next theatre. Frequently the theatre manager would put the film on a late night bus right subsequent to his last showing and it would arrive at the next theatre the following morning, in time to be displayed for that nights show. The film might go by bus through a circuit of lots of theatres before returning back to one of the exchange offices. Once the film was returned to the exchange, it would go back out to other theatres, and frequently the posters had to be replaced, as they were worn out and tattered from being put up and taken down quite a lot of times. (Bruce Hershenson, 1999) This could explain why posters from before 1940 are tremendously rare. Theatre owners couldnt give their posters to collectors, regardless of how hard they begged, since they were needed at the next theatre. This entire system of having to cope with each studio independently might sound very incompetent, however remember that in the 1920s and 1930s a lot of theatres were owned by the studios and so merely showed that studios product; and it wasnt that difficult for most of the independents to just acquire their films from a couple of studios. However if all the posters were returned with the films, how are there any posters at all from before 1940? For single thing, one form of poster, window cards (14 x 22) were bought in great quantities by an individual theatre and (once they added their name as well as play dates to the top) circulated to store windows around city. Those were exposed after the film was finished playing. An additional way they carry on is in the backs of old picture frames, for framers would repeatedly use window cards (available free of charge) as backing boards. However as for other posters remaining these days, an enormous amount come from other countries, for those did not have to be returned to the U.S.; at the time, the value of the posters was less than the cost of the postage to return them. There have been huge finds of pre-1940 U.S. posters in Canada, Columbia, and numerous other countries. (Bruce Hershenson, 1999) Additionally there have been various great finds in the U.S., for example the Cosy Theatre Collection in Los Angeles. This was a theatre that maintained its own exchange of posters from the untimely 1930s to the 1950s for distribution to Los Angeles theatres. In 1968 the theatre owner offered his entire collection of posters (containing tens of thousands of posters and lobby cards, as well as hundreds of thousands of stills) for trade for $25,000, and it was difficult to find a buyer! At todays prices, the collection would put up for sale for millions of dollars. Except the enormous finds (which almost certainly account for 90% of the pre-1938 posters identified), posters as well are from time to time found in one other main way. During the 1910s and 1920s (and to a slighter degree in the 1930s), builders would over and over again look for material to put inside the walls of buildings (or beneath the floors) to serve as filling. Several enterprising builders hooked up with poster exchanges to obtain great amounts of outdated posters and place them in the walls of their new homes. There was known to be at least ten occasions where somebody has been remodelling their house in the 1990s and discovered posters in the walls or under the floor. Occasionally they are mouldy and mildewed and need huge amounts of restoration, but infrequently they are so powerfully pressed jointly that they undergo in relatively excellent circumstance. This again shows how in the early 20th film posters were not considered in any way valuable after their use in the th eatres. They were not recycled or thought of as collectable pieces of art they were simply discarded for constructional waste. The vast commons of pre-1938 posters identified were found in one of the above ways. Very rarely a theatre owner might order extra posters to keep, or someone who had access to posters might keep a particular poster as a keepsake, but by and large absolutely everybody who handled posters viewed them as disposable advertising, much like newspapers. Old newspapers (like comics books or baseball cards) survive in quantity only because they were sold by the millions, and some people never throw out anything. Movie posters, on the other hand, were never obtainable by the general public. It does seem particularly amazing that the studios themselves never thought to maintain an archive of their posters. In recent years some of them have spent hundreds of thousands of dollars buying back a tiny percentage of the posters that they literally sold for pennies each! (Bruce Hershenson, 1999) Rarity cannot be understood of pre-1938 posters when Bruce Hershenson thinks that for at least a large number of films not a single poster or lobby card is known, and for many others only lobby cards or window cards are known. It is very unusual to find a film from before 1938 from a major studio on which more than ten copies of a one-sheet is known. (Posters from lesser studios are often found in large quantity because when the studio goes out of business they often have hundreds of copies of each poster on hand. An example is the Norman Film Company, which made all-black cast films. Huge supplies of these posters were found, and they are among the most common of all silent posters.) The system of every studio maintaining its own supply of posters in every one of its branch offices became very cumbersome, and in 1940, National Screen Service was formed. Warehouses (called poster exchanges) were set up in most major cities across the U.S., and each studio contributed its posters from the last couple of years to get it started (Exchanges definitely had posters from 1937-39 in abundance, but nothing like the quantities they would have of post-1940 material. The exchanges had virtually nothing from before 1937, which explains the vast rarity difference between pre-1937 and post-1940 material. For each new release in 1940, the printers put National Screen Service (NSS) numbers on the bottom right of every poster. For 1940 only, they used a first number that began with 40, followed by a slash mark and more numbers (for example 4011/524). The 40 referred to 1940, and the rest of the numbers referred to in what order the poster had been printed, to make it easier for people to find the posters when stored in a large warehouse (many films had similar or the same titles). In 1941, the simplified the code to be just 41, followed by a slash mark and three numbers (for example 41/245). This was unfortunate, for in the present day it has resulted in acknowledgeable collectors assuming that they had a limited edition poster (in the previous case, #41 out of an edition of 245). This system continued all the way through the late 1970s, and makes identifying the year of 1940-1979 posters extremely easy. It also makes identifying re-issues simple, for they would put the re-issue year in the NSS number, and put a big capital R in front of it. So in the above example, if the 1941 film, NSS #41/245, was re-issued in 1954, it would have a new number such as R54/621. (Bruce Hershenson) It appears each exchange received a huge number of each poster (at least). Bruce says this for two reasons. One is the economics of full-colour printing are such that once you get the presses rolling, it is very cheap to keep on printing, and it is much more expensive to reprint items. Thus, it just would not make sense to print less than say five or ten thousand of a full-colour item. Second, when exchanges were bought out in the 1960s (see below), it was not at all uncommon for a single exchange to have well over 100 of a single item, even after years of distributing that item. Of course there was not an even distribution of items, but I think it fair to say that for most items that were in exchanges, hundreds of each survives today. Bruce also thinks it fair to say that for most pre-1937 items less than ten of each survive today (with the exception of those items that were found in huge quantities, such as the Norman Film Company posters). (Bruce Hershenson, 1999) In the 1940s, the studios would charge a rental fee to the theatre, which would return the poster after using it (hence the warning that has frightened collectors for years, beginning This poster is the property of National Screen Service). At some point NSS realized that it was easier to just print more posters and sell them outright (probably this was due to rising postal rates. Bruce has owned many posters that were mailed folded in the 1940s, without an envelope, and the cost was three cents!) Bruce has brochures from exchanges from the early 1960s, where they offer new one-sheets for 25 cents each, with other prices on other sizes. The brochure might say 1964 and 1965 one-sheets, 25 cents each, 1963 and earlier 15 cents each! This shows they had no clue that these posters had collectible value, but also that there were next to no collectors before the early 1960s (just like comic book collecting). The few collectors there were in the 1950s kept buying all the posters they could afford from exchanges and didnt talk about it. (Bruce Hershenson, 1999) Then in the mid-1960s, some enterprising individuals began to buy the individual poster exchanges. Bruce had no idea what they paid, but Bruce has no doubt it was an absolute steal, as the exchanges thought they had warehouses full of practically worthless old paper. (Certainly Bruce admired these individuals, for that one business decision made them, financially set for life. They saw an opportunity no one else saw, and they took advantage of it.) The new owners began offering old posters at collectors prices, usually around $1.00 or $1.50 for an older one-sheet. They did next to no advertising, and they often sold a great deal to the local collectors, who heard about them by word of mouth. Some individuals, such as Tanner Miles, would buy posters from the exchanges in huge quantities and try to double their money at collectible shows. (Bruce own personal introduction to movie posters came in 1968 at an Oklahoma City collectibles show, where Bruce, being a full-time comic book deale r, was intrigued by the many boxes of movie posters Bruce saw at Tanner Miles tables. Bruce spent over $40 with him, a huge amount of money for me at the time, and Bruce went home with a large box of posters and lobby sets). (Bruce Hershenson, 1999) But it didnt take long for the dealers to see that they were rapidly running out of the most popular titles (particularly horror and sci-fi) and they started raising prices on popular titles. The two exchanges that were best organized and sold the most posters to collectors were Theatre Poster Exchange in Memphis, Tennessee, and Movie Poster Service in Canton, Oklahoma (both are still in business and both give excellent service). Bruce remember seeing better quality posters priced at $20 in the early 1970s, and wondering how much higher prices could go! But it is important to realize that pre-1937 posters were always scarce, even in 1965. Bruce remembers seeing a Valentino lobby card in 1969, and the price was $20, when virtually no post-1940 item sold for as much. The price was high because even then, silent items were virtually unheard of. Bruce have heard old-time collectors talk of the days when they bought Frankenstein and Dracula lobby sets from exchanges, but I know this never happened (maybe it was House of Frankenstein and House of Dracula and the stories got embellished over the years). (Bruce Hershenson, 1999) Sometime in the late 1970s, those who printed movie posters began printing huge numbers of extra posters which they did not fold in the regular way, but instead left unfolded (rolled). It is not clear to me if this was done with the studios permission or knowledge, or if it was done independently by the printers. One would think it may well have started around the time of Star Wars or especially Return/Revenge of the Jedi, when these posters instantly began selling for collectible prices. Maybe someone contacted someone at the printers and persuaded them to print a bunch of extra posters. Unfortunately if this was done without the studios knowledge, then well probably never know the full story, for the principals involved are unlikely to admit to it. At this time, several collectibles dealers became tied to whoever supplied rolled one-sheets, and began offering them to collectors. The odd thing is that it remained a very clandestine business, shrouded in mystery. Even today, one can have no idea who prints the rolled one sheets, how they can be contacted, how they can be purchased directly, and so forth. Of course those who act as middlemen for distributing these posters dont want the answers to get out, but its just a matter of time before it happens. (Bruce Hershenson, 1999) The artist given credit for creating the movie poster was Jules Cheret who created two posters in the 1890s. One was a film short called Projections Artistiques, and the other a Theatre program called Pantomimes Lumineuses. During this early time movie posters  would not contain the title of a short film but just the name of the company who made them. 1896 marked the first time a poster would be made for a specific movie and not just a movie company. The film was called LArroseur Arrose, This marked the beginning of the new design. Posters began to portray more information and focus of the name of the film rather than the company that designed them. However comparing that to todays world you see that this has changed again, where now the main focus seems to be around the main actor or actress, as its them who promote the films success and attract the eyes of the viewers. So the 1900s would mark the beginning of the utilization of modern film techniques which would be used in the American movie The Great Train Robbery, 1903. The movie only last eleven minutes and was extremely popular. By the end of the first decade of the last century movies had become a great source of entertainment for the public with movie companies growing in greater numbers. From this time period,  the movie poster would get a standard size known as the one sheet measuring 27 x 41. (Edwin and Susan, 2001) The Change of movie posters over decades 1910s 1920s   In the early days movie stars werent known, so the names of actors did not appear on the posters. Besides the movie studios liked it that way so they wouldnt have to pay more money to actors. Things certainly have changed with actors like Will Smith, Denzel Washington, and Johnny Depp commonly getting checks over or around 20 million dollars per movie.   During this early period in movie history movie studios realized that movie stars were as much an attraction for the moviegoer as the movie itself. So the movie star was born, and movie posters started showcasing the names of the actors as well as the title of the movie. The bigger the star the bigger their name appeared on the poster. Other promotional materials were soon used such as billboards, lobby cards and the press books. (Edwin E. Poole and Susan T. Poole, 2001) In the 1920s, the golden age of the silent movies, posters became more artistic and spectacular. Accomplished Artists were hired to paint portraits of the stars for the movie studios to be used as movie posters. By the mid 1920s talkies as they were called were introduced. Movie attendance shot up to 110 million by 1929 from 60 million in 1927. During this time movie poster images would become sharper due to a new printing process by the Morgan Litho Company. 1930s   The Golden Age of Movies  as it is known in the movie industry saw  the beginning of great musicals, gangster movies, westerns, and horror movies created for the growing public hunger for movies. One of the biggest money makers of all time came from the end of this decade, a little picture called 1939s Gone with the Wind, (Films Posters of the 30s). Two styles of movie poster were created, one sheets and half sheets. Major movies would sometimes get more than the two different styles. However due to the depression of the time period, with the beginning of World War II, a lot of movie materials had been created more cheaply, causing movie posters to lose some of the quality as they had previously. All the posters at this time were hand rendered, which gave them a sense of warmth and humanity but around the late 1930s they lost that and slowly didnt seem to capture the iconography of the film as well as the likes of King Kong did for example, which was only several years earlier. ( Films Posters of the 30s) 1940s 1950s   During World War II war movies became the biggest theme for movies of the time. A number of movie stars joined the military and the entire industry did what they could for the war effort. The movie industry cut advertising costs using cheaper paper for posters due to the paper shortage of the war time. The 1950s would see the invention of the movie industrys biggest competitor, the television set. The movie industry came out with bigger screens for large scale movies like Ben Hur, and 3-D movies. Drive-in movies were at their peak, and movie posters adopted a style of the new fan magazines with colour photographs of the major movie stars and large stock lettering. (Edwin E. Poole and Susan T. Poole, 2001) 1960s 1970s Teen movies were the big thing in the early sixties. Beach movies and Elvis Presley ruled the movie theatres. James Bond stirred up the action genre, but by the end of the sixties into the seventies times were a changing and posters reflected this change of attitude towards sex and violence. By the 1970s everything changed. Gone were the simple days of Andy Griffith and Mayberry. Hello Dirty Harry! Before the decade was over Clint Eastwood would make our day, we would see John Travolta charming his way in the likes of Grease and Saturday Night fever, wed cheer Sylvester Stallone as Rocky, race off to other parts of the galaxy in Star Wars and be made to believe a man can fly in Superman. Movie posters used photography occasionally using drawing and painting styles. Star Wars and Star Trek posters were the most popular creating collectables out of many today. Artist Drew Struzan is one of the most admired posters artists still today for his designs for the Star Wars and Indiana Jones films. Movie posters at this time were now being printed on a clay-coated paper which gave them a glossy finish. (Visual Ref; Film Posters of the 30s- 90s by Tony Nourmand) and (Drew Struzan) 1980s 1990s   The age of special effects blockbusters, the 1980s broke records with awesome films like The Empire Strikes Back,   Return of the Jedi, E.T., more Superman movies, Raiders of the Lost Ark, 2 more Indiana Jones movies, more James Bond movies, Ghostbusters, Batman, Back to the Future, The Terminator, more Rocky movies, and dont forget Rambo. (Visual Ref; Film Posters of the 80s- 90s by Tony Nourmand) This decade meant more screens per theatre and more advertising material. The mini sheet was invented, and the video store became popular creating the video store poster. The 1990s saw the beginning of new computerization technology used in films like Jurassic Park. Armageddon, Independence Day and Arnie was back in Terminator 2; Judgement Day. The one sheet continued to be used for posters as well as the mini sheet. 2000- Recent Decade In the recent decade Spider-man has web spun his way into the record books, DVDs have slowly replaced the VHS video, and posters are sold in many stores with reprints of movie posters currently being mass produced. Collectors of movie posters and other materials may have their hands full nowadays determining  which poster is the original and which is the duplicate. On the other hand the development of mass production and duplication now allows anyone who wants a Spider-man poster on their bedroom wall and doesnt care whether its the original or the twentieth reprint, the poster is just a click away on the internet. (Edwin E. Poole and Susan T. Poole, 2001) This shows how the mass difference of how posters are handling poster today compared to finding them in your walls and under your floor boards when it comes to redecorating your home. How detailed the poster designs were done back in the 1930s and 40s A number of different poster designing methods were available back in 1930s and 1940s, outlined here: Chromolithograph Based upon the principles of lithography, a separate stone or plate was made for each colour. The final colour image resulted from the build-up of successive, individual colour printings. It was associated with the production of posters from the 1850s to the 1930s. Handmade One-off designs generally produced within competitions by, for instance, employees or children. Intaglio Printing Generic term for printing processes where an image is etched or engraved into the surface of a plate. The plate is then covered with ink, wiped clean, leaving ink only in the incised lines, with the impression then made direction onto paper. Photogravure is one of the key processes produced by this means. Lithograph Printing method based on the principle that oil and water do not mix. Using a greasy medium, an image is drawn on a flat surface of fine-grained porous limestone or zinc plate. The stone or plate is then dampened and inked. The water repels ink from most the surface so that the ink adheres only to the drawn lines. Dampened paper is applied to the stone or plate and rubbed with a special press to make the final print. This was a development that enabled the cheap and cost-effective mass printing of colour image and is the most common method for posters. (Richard and George, 2007) Offset-Lithograph A popular commercial method of printing where the image to be printed is transferred (offset) first from the cylindrical metal plate on to a rubber-coloured cylinder, and then from this cylinder on to the paper surface, capable of printing on a variety of paper surfaces on both sides of the paper in four colours (can be simultaneous) in a variety of sizes. Small machines are available as in-house printing presses to commercial organisations to a maximum size of A3 (297 x 420mm). Photogravure Detailed intaglio prints made by a commercial photographic process. Varying depths of recessed dots are engraved into a copper-plated steel cylinder, filled with ink, surplus ink removed from the surface, and then transferred directly to the printed surface, a high-quality process particularly used for the production of long-run magazines and packaging. Photo-Lithograph Photo-Lithograph is a process whereby, a photograph is taken of an original painting essentially, the same process as lithography or offset-lithography. (Richard and George, 2007) Silk-Screen Also known as serigraphy, a method favoured by fine art printmakers, Developed into the modern printing technique of screen printing in which a printed image is made by passing ink through a screen attached to a stencil onto paper. A print-making technique based on stencilling. Ink or paint is brushed through a fine screen made of silk, and masks are used to produce the design. These can be made of paper, or from varnish applied to the silk itself. (Richard and George, 2007) The use of computer software in making Movie posters In recent times, the use of technology such as different computer software has made it really easy and time effective for designers to create movie posters. Nowadays, it can take as less as 30 minutes to few hours to create a movie poster, which can further be printed out in larger sizes by use of other giant copiers and printers such as Xerox. The most widely used computer software is Adobe Photoshop. This software gives an ease of access and is one of the most simplified designing software. Adobe Photoshop gives the designer the ability, due to its layers, to create any form of printed promotional material. By utilizing only few layers, the attractive scene from the movie recording can be taken and then adding title of the movie along with the casts name can be merely take few hours which then results in a very striking movie poster. The Class: The work done in past by the artists in order to create and design film posters was in indeed of high calibre as there were no facilities available for him/her to assist him in order to design the poster that would represent the film. All had to be done by him manually without the facility of modern computers and graphic designing software. The class was un match able as the poster that the artist used to make would have been assigned to him with the theme of the story and the work on it would normally start at the same time when the production of the film will start and will take long time to design it and get it approved by the concerned people who initially order it. This effort would have been based on outstanding hard work and imagination of the artist to produce a master piece that will get the attention of viewers and will attract them towards the cinema halls and theatres. The Costs: